Companies nowadays collect a lot of data. Almost all aspects of business now revolve around customer data—in a good way. Data has enabled companies to navigate ever-changing markets and make better decisions.
To celebrate data and what it has done for marketing, Thunderact gathered 10 of the greatest marketing quotes about data that will make you think.
“Data are just summaries of thousands of stories–tell a few of those stories to help make the data meaningful.” – Chip and Dan Heath, authors of Made to Stick and Switch
“Data science is not voodoo. We are not building fancy math models for their own sake. We are trying to listen to what the customer is telling us through their behavior.” – Kevin Geraghty, VP of Reporting and Analytics, 360i
“A data scientist is someone who can obtain, scrub, explore, model, and interpret data, blending hacking, statistics, and machine learning. Data scientists not only are adept at working with data, but appreciate data itself as a first-class product.” – Hillary Mason, founder, Fast Forward Labs
“Big data is about having an understanding of what your relationship is with the people who are most important to you and an awareness of the potential in that relationship.” – Joe Rospars, Founder and CEO, Blue State Digital
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape CEO
“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” – Sir Arthur Conan Doyle, Author of Sherlock Holmes stories
“One of the biggest challenges is around data privacy and what is shared versus what is not shared. And my perspective on that is consumers are willing to share if there’s value returned. One-way sharing is not going to fly anymore. So how do we protect and how do we harness that information and become a partner with our consumers rather than kind of just a vendor for them?” – Zoher Karu, head of data and analytics, APAC and EMEA
“Marketers today need to do more than just collect and analyze data. They need to be clear as to how the availability of this data will impact their marketing strategies and initiatives.”
– Linda Popky, Founder and President, Leverage2Market Associates
“The biggest challenge of making the evolution from a knowing culture to a learning culture—from a culture that largely depends on heuristics in decision making to a culture that is much more objective and data-driven and embraces the power of data and technology—is really not the cost… What I have learned in my last few years is that the power of fear is quite tremendous in evolving oneself to think and act differently today, and to ask questions today that we weren’t asking about our roles before. And it’s that mindset change—from an expert-based mindset to one that is much more dynamic and much more learning oriented, as opposed to a fixed mindset—that I think is fundamental to the sustainable health of any company, large, small, or medium.” – Murli Buluswar, chief science officer, AIG.
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